Close to seventy percent of all online experiences start with a search engine. This means that if you’re a small business owner that wants to experience an uptick in the number of people visiting your site, you’re going to need to put some effort into SEO content. 

But SEO content is constantly changing. Marketing efforts that don’t take into account shifting SEO content trends will think they’re creating killer content, only to fall flat on their face. 

This article will walk you through some of the most up-to-date SEO trends that you need to use to succeed in 2022. 

Video Content

This one might have you scratching your head. After all, SEO as we know it is mainly about keywords. Your SEO strategy is probably built around incorporating as many keywords onto a page as possible — how can you do this with a video? 

Video SEO focuses on different factors in the algorithm. For example, Google prioritizes pages just by having video content on them. People enjoy video content, and it’s Google’s imperative to promote pages people will enjoy. 

Video content that’s good enough will make people stick around on a page. The longer a person spends on a page, the better their SEO will fare. 

Vocal SEO 

Voice search is becoming more popular — and more accurate — than ever before. Smart businesses must consider this when crafting their SEO strategies in the 2020s. 

Voice searches don’t get plugged into a different algorithm than typed SEO searches. However, people speak differently than they type. This means that different keywords are going to pop up. 

Fortunately, some trends are arising in this new world of vocal keywords. People tend to speak more casually and recursively when using their voice than when typing. Consider the way people talk and work some of that phrasing into your content. 

Predictive Search

When you type words into your search engine of choice, you probably notice that a list of options comes up to help you move along quicker. This is known as predictive search, and it’s an important tool for anyone looking to optimize their SEO potential.

Someone making use of predictive search isn’t phrasing their search results themself, they’re going by what’s popular. Unless you’re able to adapt yourself to these popular search terms, you’re going to miss out on some SEO ranking opportunities. 

Outstanding white label SEO services will be able to get you the content that you need.

Understand SEO Content Trends 

As you can see, the world of SEO content trends is constantly changing. Make sure that you adapt yourself to the times, and keep yourself familiar with what’s most popular in the world of SEO today. By following these tips, you’ll see your SEO ranking go up and a higher amount of leads flock to your website.

For more articles like this, check out our “technology” section. 

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By SARAH

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