A recent survey found that 50% of workers in the US would like to change jobs.
If you’re in this group, you might be thinking about becoming a digital marketer. That said, you might not know if this industry will actually help you earn a good living.
This post will help you learn more about the digital marketing industry and how you can get started. By the time you’ve finished, you’ll know everything you need to know about making it in this industry.
Let’s begin!
Is There Money to Be Made as a Digital Marketer?
Recent figures show that the digital marketing industry is going to be worth $786.2 billion in 2026. Following this, it’s fair to say there’s money to be made as a digital marketer, and there’s very little doubt here.
That said, how are you actually supposed to get in on the action and benefit from this staggering growth?
Well, if you want to make money as a digital marketer, there are generally three routes you can go down:
- Build your own project
- Take on client work
- Work for someone else
The route you choose often comes down to personal preference, and there isn’t a right or wrong approach.
After all, some people want to build their own thing because they’d like more work freedom. However, others prefer to work for a company so that they can be part of a team.
Either way, if you want to succeed with any of these approaches, you need to know how digital marketing works, and so that’s what we’re going to focus on next.
Focus on a Specific Kind of Marketing
It’s important to remember that digital marketing isn’t this big single discipline. Instead, digital marketing is actually made up of lots of different disciplines, all of which play a huge role.
For instance, within digital marketing you’ll find that you can specialize in:
- SEO
- PPC Ads
- Conversion rate optimization (CRO)
- Social media marketing
If you want to become a successful digital marketer, it’s a good idea to pick one of these disciplines so that you can master it.
If you don’t do this, you’ll have to learn a lot of stuff, and this will then increase the amount of time it takes for you to make money.
If you’d like to make things easier, you could just focus on a specific category within one of these disciplines. For example, if you want to dive into PPC Ads, you may just start out by concentrating only on Google Ads.
Once you’ve developed a good understanding of a specific category, you can move onto another category within the same field.
So, if we take the PPC ads example from earlier, you could focus on Facebook Ads after you’ve mastered Google Ads.
Of course, If you’re feeling really brave, you could just move on to another discipline within digital marketing.
For example, after you’ve mastered PPC Ads, you could start learning more about SEO or social media marketing.
Learning Digital Marketing
Earlier, we covered how you should approach digital marketing if you’re new to the space.
But, at this point, you might have some questions about how you can actually educate yourself so that you can become an expert in your chosen field.
Well, most digital marketing platforms provide documentation that teaches you how things work.
For instance, Facebook has a section on their site called ‘Facebook Blueprint.’
This area contains tons of different articles that explain how businesses can advertise on Facebook. These articles cover best practices, as well as common mistakes you need to be wary of.
For the most part, this documentation is very easy to understand, even if you know next to nothing about digital marketing.
That said, sometimes you might find that the ‘official documentation’ doesn’t really answer all the questions you have.
If you find this to be the case, you may want to invest in some courses that are related to your chosen digital marketing field.
If you’d like some advice on the educational material you should buy, consider checking out these courses.
Most of these training courses will be a good fit for anyone that wants to learn more about digital marketing, and how it can be used to grow a business.
Plus, in some cases, you can even email the person who created the course to gain further clarification on a specific topic. This is really helpful if you’re a total digital marketing newbie.
Practicing
Once you’ve developed your online marketing skills, you then need to think about putting your knowledge to the test.
In doing so, you’ll be able to figure out what actually works in the ‘real world.’
This will then help you achieve success when you finally use your digital marketing skills to build a business or to land a valued job.
After all, if you create your own digital marketing project, it will be easier for you to convince employers that you’re worth hiring.
That’s because you’ll have actual proof of your digital marketing skills, and thus you will stand out when compared to other candidates.
If you don’t know where to start, consider doing some free work for a couple of local businesses.
Most businesses will be more than happy to take you up on your offer, and if you deliver great results for them, you’ll have an amazing case study on your hands.
Will You Dive Into the World of Digital Marketing?
Now that you’ve finished this post, you should be able to answer the question, “is there money to be made as a digital marketer?”
If your first foray into the world of digital marketing doesn’t work out, that’s okay. You might’ve just chosen a category within digital marketing that doesn’t suit you.
Provided you keep experimenting with different types of online marketing, you’ll soon find an approach that is a great fit for you. When you get to that point, there’s no telling how much money you can make in this industry.
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