You can’t afford to take things easy while running a business. Reports show that 50% of businesses fail within the first five years. If you don’t want to join the other failing companies, you must do everything possible to get new customers.
Do you want to learn more about how to succeed at B2B and B2C? Check out the guide below to learn how to refine your business strategy to see success.
Create a Detailed Audience Persona
Whether you sell to regular consumers or business customers, you won’t get far if you don’t know your audience. Knowing your audience will tell you what things they look for in products, the language you can use to reach them, and where you can find them for marketing.
Create personas that detail your customers’ interests, demographics, employment roles, and everything else you can think of. You’ll use this to refine your marketing strategy and create better marketing materials.
Monitor Customer Progress
It’s harder to sell to customers in longer sales cycles. You have several points of contact to keep track of. Without a way to do this, you may lose sales because of a lack of follow-up.
You can create a more effective sales pipeline by using CRM software to track progress. You’ll use your CRM to track customer information and where they are in the sales process. Reach out to Salesforce sales cloud consultants if you need help setting up a sales pipeline in CRM software.
Encourage Customer Referrals
One of the best ways to promote brand awareness is to let current customers spread the word about your product. For many people, there’s no better way to vouch for a company than word of mouth. That makes satisfied customers one of the best sales tools you have.
You can create referral programs that encourage people to spread the word. If someone refers someone else to your business, you can create a rewards system to reward people for sending business.
On the B2B side, you can also offer affiliate commissions and discounts. That acts as a money-saving tactic and revenue opportunity for those customers. Everyone loves good discounts, even businesses. Making it a part of your b2b e-commerce marketing strategy can help strengthen your brand image to your target customers.
Focus on Service
Even if you have the best products on the market, you won’t get repeat sales if you offer poor service. People don’t want to work with companies that don’t offer support. You may get a few sales initially, but word will spread about your customer service and will cause people not to do business with your company.
Do everything possible to train your team to offer that service. Ensure the people on the phone and behind your emails have the training to listen to complaints and address them.
It also pays to streamline the customer service experience as much as possible. You don’t want people waiting forever to get support for problems.
Now You Know How to Succeed at B2B and B2C
It’s not easy to find success as a product company. There is a lot of competition out there, and it’s harder than ever to get attention as a new company.
However, you can do a few things to refine your marketing strategy to gain more exposure. Use the tips above to improve your company’s success in B2B and B2C commerce.
Do you want more business tips that will help you grow your brand? Check out the blog for more business growth advice.