This year, total global ad spending is anticipated to rise 19.9% to $780.59 billion.

With all of this money going toward advertising, the competition is high. This is why you must create original swag ideas that are memorable for your audience.

This is especially important for small businesses since their marketing and advertising dollars can be spread thin. That’s why we’re here for you. Here are all the things you should consider when creating your promotional swag ideas.

1. Customized T-shirts and Water Bottles

T-shirts are a great way to get your company name and logo out there, and they are also practical items that people will use. You can print t-shirts for your employees to wear to work or hand them out at events or trade shows.

Your customers and clients will also appreciate custom water bottles. You can also have your company logo and name printed or choose from various other creative designs. Water bottles are essential for many people, so promote business with custom drinkware today!

You can give these away as prizes or gifts. Whatever you do, make sure they are high quality and look great so that people will want to wear and use them.

2. Travel Essentials

You need to make sure you have all the travel essentials to make your trip go smoothly. And what better way to advertise your company than with some promotional swag. Here are a few promotional ideas for your business.

Travel Bags

If you want to promote your company as fun and memorable, consider customizing travel bags with your company logo. This is a great way to get your brand out there, and it’s a practical gift that recipients can use repeatedly.

You can find bags in various styles and materials to suit your needs and even have them personalized with names or other text. 

Customized Hats

Hats can also promote your company because they are easily recognizable and can be worn by anyone. Plus, they can be made in various colors and styles to match your company’s branding.

If you’re looking for a fun and practical way to promote your business, consider giving away custom hats with your company logo.

3. School and Office Supplies

There are a few promotional swag ideas that come to mind when thinking about how to advertise your company with school and office supplies. Here are a few ideas.


Pens are one of the most popular items to use as promotional swag. They are inexpensive, easy to store, and can be given away to many people.

Many people also appreciate receiving a pen as a gift, making them more likely to do business with your company in the future.


Notebooks are always a classic choice. Your customers and clients use them, and they’ll help keep your brand name top of mind. Plus, they make great gifts!

Notebooks come in all shapes and sizes so that you can find the perfect fit for your company. Consider adding your company logo or tagline to the cover for maximum impact.

Perfect Promotional Swag Ideas for Your Business

Use these promotional swag ideas to advertise your company in a fun and unique way! Swag ideas include t-shirts, hats, mugs, and more that you can customize with your company name or logo.

Give your customers and employees something they’ll use and enjoy—they’ll love showing off their new swag, and you’ll love the free advertising!

If you are interested in more business-related topics, check out our other blog posts!