Great news for anyone looking to spread the word about their business! Forecasts suggest that marketing budgets are expected to increase from 6.4% to 9.5%, taking us to almost pre-pandemic levels of spend.

As exciting as this uptick is, it means you’re going to need to get competitive and embrace the latest digital marketing trends.

Not sure where to start? We can help! Keep reading to learn about how you can capitalize on the newest and most exciting digital marketing trends.

Learn How Digital Marketing Trends Work

One of the fastest ways to tank your business’ reputation is to chase digital marketing trends just for the sake of trying to gain popularity. Almost certainly, it won’t work, and your audience will spot trend-chasing from a mile away.

Instead, it’s up to yourself and your team to dissect popular trends and understand how and why a given trend catches on like wildfire.

The idea here is to market with intention. There’s nothing wrong with embracing a trend, but a phony marketing campaign will only serve to waste marketing dollars and lose any goodwill your business has.

Create a Business Plan

If you’re not sure that you’re currently marketing with intention, it may be time to head back to your business plan or start from scratch.

If this is your first time creating a business plan, there’s a lot to learn here. To simplify, your business plan is like your brand’s bible. It should guide your steps and provide a framework for understanding your audience, industry trends, and more.

Suffice to say, it’s a pretty in-depth document.

Use data to reach your conclusions and always include figures when possible, particularly when reference upcoming potential cost.

Market Smarter, Not Harder

Digital marketing can feel overwhelming, particularly if you’re part of a small team. But that’s exactly why it’s important to take advantage of all the resources available.

For instance, consider outsourcing to a marketing agency if you can afford it. They’ll perform an audit on your company and come back with a plan that fits your budget and goals. Plus, they can help you learn about your audience, which will benefit your business even after your agency partnership ends.

You can also try a marketing automation platform, which can create or drastically improve your sales funnel, while taking a ton of work off of your plate.

Check Your Analytics Often

Once you’re off the races, the real work begins. Schedule time each week to look at your performance.

These meetings should serve as an opportunity to isolate what’s working, what isn’t, and what you can change. And make no mistake, it’s possible to course correct in the midst of a digital marketing campaign.

Pay close attention to your incoming traffic, bounce rates, and conversion rates.

Your Guide to Understanding the Latest Digital Marketing Trends

To wrap things up, try not to worry too much about chasing digital marketing trends. Instead, think of how you can incorporate them into your pre-existing business plan, and only do so if it’ll serve your audience.

For more tips on growing your company, check out the rest of our content.