Did you know that 72 percent of consumers in the United States of America state that product packaging plays a factor in their purchases? Packaging design is a great way to set your business apart from the competition while also allowing you to tell your brand’s story to customers and build a stronger bond.
There are many ways to go about putting together the best packaging when you’re looking for business advice and startup tips. It is the littlest things that make the biggest difference with your product packaging even if it is only adding a bit of color to a plain package. If you’re not sure what to do to set your product packaging apart then you’ve come to the perfect place.
Continue reading this article to learn more about the nine helpful tips for product packaging for your small business.
1. Add Color to Plain Bags
If you’re wanting to spruce things up a bit then you can’t go wrong with adding a bit of color. A good idea is to use the colors of your brand to make the product packaging pop a bit more and stand out to your customers and audience. There are simple things that you can do like adding a small logo with colorful letters that make people enjoy your packaging.
2. Theme Packaging
If you’re a small business that provides a product that people use frequently then you’re sitting on a gold mine for product packaging. This is especially true if people subscribe to your products and receive a new shipment each month. You can customize your product packaging to fit a theme each month.
For October you could decorate your packaging with Halloween-themed images and tie them into your brand. The same goes for when the Holidays roll around in December. Make the most of this great opportunity to have fun and set your brand apart.
3. Eco-Friendly Packaging
Consumers are more aware than ever nowadays and they want to purchase goods from brands that have similar values. One way to set yourself apart and show your customers that you care is by going with eco-friendly packaging for your goods. The vast majority of consumers want to purchase goods in eco-friendly bags or boxes.
4. Fit the Product
One thing that you shouldn’t forget when it comes to your product packaging is that you need it to fit your products in a comfortable manner. You could design the best packaging ever but if your products don’t fit inside of it then it is all for nothing. Before you get too overboard with the design, make sure that your products will fit without issue.
You’ll also want to ensure that your products will be safe and secure in the packaging during their journey. Make sure that there is enough space for some insulation and cushioning in case the packaging gets dropped or tossed.
5. Think Twice About the Words
If you plan on putting words on your product packaging then you need to think twice about what you want to say. The eyes of your customers are naturally drawn to the words on the box and packaging. You’ll want to make sure that you choose words that represent your brand in a good light and that tell the story of what you stand for and what you do.
All you need is a few simple words that help the customer understand your brand and the product. These simple words go a long way towards building excitement and trust with your customers and your audience.
6. Test Your Packages
Another one of the important startup tips is to remember to test your packages before you start using them. There is a lot of trial and error that goes into putting together the best packaging for your products. You need to get the size right to make sure that it accommodates all of your products.
You’ll also want to make sure that the design looks right and that the words and images are where you want them to be. One thing that you shouldn’t overlook is the strength of your packaging. The package is going to get thrown and tossed around and it might even get dropped.
Make sure that the packaging will stand up well to this type of abuse. That is the only way to know that your products will arrive intact at the doorstep of your happy customers. Make sure you check out this wholesale glass packaging company for a unique packaging opportunity.
7. Figure Out the Fonts
Fonts are another big consideration to make when it comes to product packaging. There are thousands of fonts you can consider for your brand that will help you stand out. Make sure that you choose a font that is easy to read for your customers. You should also make sure that the font you choose is approved for use in a commercial or business setting.
8. Color Is Important
Another thing that many small business owners take for granted when it comes to packaging is color. While minimalism is always a good thing, you still want to make sure that you do something to make your packaging stand out. No one wants to get a plain or boring box when they order something. They want packaging that is flashy and feels like they’re getting a present.
9. Make Sure the Product Packaging Is User-Friendly
Have you ever purchased something and been excited about it only to discover that the packaging is impossible to open even with a welder’s torch? That is frustrating and it can really turn off an otherwise happy customer from your brand. You need to make sure that your packaging is user-friendly and easy to open when it arrives.
Packages that are difficult to open also have the risk of causing damage to the products inside since they often require scissors or a knife to open.
Now You’re Ready to Start Designing Product Packaging
One of the biggest startup tips that you can get when you run a business is to focus on your product packaging. The best packaging goes a long way to set your brand and your products apart from the rest. Make sure that you choose a font that is easy to read but unique and that your packaging is easy for the customer to open when it arrives.
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