Podcasting is huge. Did you know that over half of all people over the age of 12 in the US have listened to a podcast? This, when you really stop to consider what it means, is a staggering statistic that speaks to how wildly popular podcasts really are today.

There’s a running joke that everyone and his uncle wants to start a podcast. And everyone—from celebrities to journalists—has gotten in on the action recently. But to start a successful podcast issomething that’s more rare.

You need a natural storytelling abilityan interesting story to tell, and a podcasting agency to support you and execute your vision. If you’re reading this, you’ve probably already got the first two, but how can you find the last?

This guide can help. Read on to learn about everything you’ll need to consider when choosing a podcasting agency.

What Are They Offering?

Whether you approach an agency, or it approaches you, you’ll need to take a long look at what it can offer you. So, what is a podcasting agency supposed to offer, exactly?

A good all-around podcasting agency does everything necessary to help you produce a stellar podcast. It scouts guests, edits your content and helps to produce your episodes. There are agencies that specialize in just one aspect of podcasting, but having one company handle everything can be easier to manage.

What’s Their Reputation Like?

No matter what an agency is offering you, if it’s not reputable and respected in its field, it doesn’t matter one bit. You’ll need to make sure whichever agency you do go with has the ability to deliver on its promises.

You can do this in a number of different ways. First, take a look at some of their previous work. Is it of good quality?

You can also speak with current or former clients of theirs to get some background knowledge. Finally, reading reviews online can be helpful in this regard as well.

Are They Easy to Get To?

This may seem trivial, but it can end up being a deciding factor, as it matters more than you’ll know. Depending on how much your agency is handling for you, it’s possible you’ll need to be on-site several times per week.

Because of this, you may want to ask yourself “is this podcasting agency near me?”. Location isn’t everything, but in this case, it does matter. 

Do You Work Well Together?

Before you decide to work with an agency, you should try to meet the staff you’ll be working with in person. It’s one thing chatting over email or Zoom, but creating something as complex as a podcast requires a certain level of chemistry that can’t be faked.

If you don’t get well with one agency, nothing will make up for this fact. Try to chat about your hopes and concerns about the podcast and see how you communicate together.

Choose the Best Podcasting Agency for You

Choosing a podcasting agency isn’t always easy. We hope the above podcasting agency hire tips have helped make the decision a little less stressful. For more top tips and sage life advice, see the rest of our content now.



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