Did you know that companies with a highly engaged workforce are 21 percent more profitable? One of the best ways to take your business to the next level and increase engagement is by creating an impressive corporate training video. Exciting training videos will set you up for success and get your employees motivated. 

Whether you’re looking to create a corporate training video or upgrade your old one, it can be intimidating to know the best way to go about it. Luckily, this guide is here to help. We’ll explore efficient ideas that will make your training video shine.

Ready to learn more? Let’s get started.

Start Off Strong 

Let’s be honest, how quickly do you stop watching a video if the first thirty seconds are boring? The average attention span for consumers is 8.25 seconds so there isn’t a lot of time to get your audience hooked. The goal is to grab people’s attention from the first second.

The best corporate training courses video will not only engage their viewers but will start off strong. Most companies training videos tend to start weak, with something generic and tired. Even if your employees have to sit through the video, they can easily lose focus and this can affect productivity in the long run. 

Once you nail your introduction, the rest of the video will fall into place. You can open with a problem, something unpleasant they can relate to about what they experienced in the workplace. For example, if it’s a safety video, it can start with how employees tend to have sore eyes at the end of the day and how they can alleviate that pain. 

You can also start the video by asking a question, this will ensure that everyone is paying attention. After all, they’ll want to answer that question, even if it’s in their head. 

The goal is to think outside the usual boring openers and find a way to immediately grasp your employees’ attention. 

Incorporate Questions

Now that you have your employees hooked, you’ll need to keep them interested. One of the best ways to do this is to sprinkle questions throughout the video.

You can even make it an interactive game! Pause the video when the question is asked and invite them to guess the answer. Instead of immediately answering, elaborate on the idea and keep your employees thinking about it. 

Toward the end of the video, you can reveal the answers to previous questions.

Sparking curiosity and withholding the satisfaction of knowing an answer is a great way to keep your employees interested. There are plenty of companies that give their employees quizzes and tests but those can be frustrating and water down their excitement.

The best way to ensure that your employees are paying attention while genuinely retaining information is to treat it like a game of trivia, or something similar. This is way more engaging than making them watch a long training video and handing them a test afterward. 

Keep It Entertaining

It may seem repetitive but the best training videos are entertaining. A funny corporate training video goes a long way.

With that said, it isn’t easy to make an informational video funny. It may end up feeling cheesy or over-the-top. There may also be certain policies and guidelines that will prevent you from doing too many jokes. 

The good news is that it’s about keeping it simple and not overthinking it. Even a bad pun will get people to react, so don’t be afraid to embrace goofy jokes. Anything that helps people pay attention is fair game, bring on the slapstick and dark humor.

If humor isn’t the way to go, you can also embrace having a memorable character. You don’t want to ever talk directly to your employees with a training video, you’ll want to feature a character they can relate to. 

Animation tends to work best for this. Think of all the adorable children’s movies that have adults glued to the screen. That’s the power of an engaging character. 

Don’t Forget Storytelling 

When humor and an engaging character aren’t possible, you can still rely on one of the oldest tricks in the book: storytelling. Our brains aren’t very good at remembering things out of context but they can certainly remember stories. 

Use the fact that humans have been telling stories since the beginning of time to your advantage. Instead of giving instructions in your training video, deliver them through a narrative. This works beautifully for both live-action and animated training videos. 

For example, instead of instructing your employees on how to sell a jacket, you can tell a story of the time when an employee interacted with a customer correctly and was able to make a sale. This is more memorable than simply listing facts. 

To make the best corporate training videos, you’ll need the best video production team around. CNTR Creative is a one-stop creative agency that aims to help clients thrive in this ever-growing social world. They’ll make sure your training video is engaging and informative. 

Make Your Corporate Training Video Shine

No matter what type of business you run, you will benefit from a well-designed employee training video. The best corporate training video speeds up employee onboarding, improves training quality, and helps ensure that employees stay longer. 

With all the different directions a training video can go, you’ll need guidance to help you narrow down the best ideas. Once you know what you want, you’ll be on your way to a more engaged workplace. 

Looking for more articles like this? Be sure to check out the Business section of our blog!

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By SARAH