Instagram for Business: 5 Advice to Increase Your Following

So far, it is more than clear that achieving organic growth on Instagram is the most important part that you should pay attention to when trying to promote your business on this social media platform. This is the only way to prove to your followers that you are a legitimate business brand, which will help you promote your business and increase your profits. It might seem easy to grow your social media following at first, but it can feel like you are stagnating once your numbers reach a certain point.

And while it may be tempting to get paid Instagram followers, keep in mind that these are usually bots that will add no value to your business. Instead, you should think about hiring an Instagram growth service to help you get real followers organically, followers who are interested in what you have to offer and have the potential to convert into loyal, paying customers.

If, however, you choose to increase your audience on your own, here are 5 tips that might prove useful.

Interact With Your Audience

It’s especially important to engage with your followers in order to make your posts go viral. There are many ways to grow an audience, but creating content that people love to share and interact with is a great place to start. Post photos or videos that will help your followers learn more about your business, products, or services.

But don’t forget to like and comment on their posts, too. When you like or comment on someone’s post, users will notice you are an active account. Besides letting the algorithm know that you have something to say, more comments will also lead to your posts being seen by more people. So, respond to comments, but also like and share your followers’ posts.

People Should Follow You, Not Just See Your Posts

Building an audience doesn’t necessarily mean spamming people with your posts. If you want a lot of subscribers, you must first engage people who will like and comment on your posts.

That’s why you should create an attractive Instagram profile, but you can also use your presence on other social media platforms to direct those users to your IG account. The person who clicks through to your page could be your next potential customer, so make an effort to be friendly and welcoming. To get people to follow you on Instagram, post beautiful pictures that are interesting and engaging.

Create Contests and Giveaways

While having a lot of followers is important, don’t forget that engagement is crucial. When you host a contest or giveaway on one of your pages, you can expect to see an increase in the number of your fans. If you hold caption contests, you can ask participants to share the contest or follow your overall social media account. Ask your audience to tag, subscribe or follow your profile to participate in your contest.

Think of a giveaway as a trial run to get your new customers acquainted with your work. Give potential customers a sample of your expertise and they will be more likely to do business with you. Your brand might also partner with another company or individual to collaborate on a project. If you’re able to stay honest and genuine as you post updates, people will keep coming back for more.

Publish More Videos

According to the statistics, video generates the most engagement among social media users. In addition to YouTube, creating videos on Instagram have high conversion rates. Autoplay is a great feature that lets users watch a video as they scroll through their newsfeeds.

It’s important that you publish your video on Instagram, so users can watch the video directly on your account rather than having to visit an outside source. You can also take advantage of Instagram Stories, Reels, and IGTV.

Update Your Profile Picture Regularly

Fresh content is key to growing your audience on social media so make sure you change your profile picture regularly. Your followers will see that you have updated your image, which makes them feel as though you are active on the platform. To stay in your followers’ minds, post updates regularly. When designing your profile picture, keep it simple and bright, as the small dimensions of Instagram limit the amount of space available.


Increasing your audience on Instagram may not be as straightforward as it may seem. And while there’s no one-size-fits-all formula for success, we hope that the 5 advice we have offered in this article will help you achieve your goals.

Remember to always be active and post regularly, but don’t forget that the content you post needs to be educational and fun because Instagram’s primary objective is to make people happy.


Author: Grace