When you hear the word influencer, you usually think of Instagram models and heavily photoshopped social media posts that skew today’s beauty standards. However, recently, there has been an influx of more down-to-earth social media personalities posting more relevant content more people can relate to.

You might be thinking, is it possible for you to be an influencer? Of course, it is! As long as you can pull in an audience with your online presence, you can use social media as your platform and create a brand that you can profit from. If there are several niche markets that you can appeal to, that’s better!

There are many big brands out there that are open to working with influencers to promote their product. Promotions on Instagram, Facebook, YouTube, and TikTok, to name a few, can reach a massive audience and generate revenue for so many brands.

Huge international brands like Razer, Adidas, Levi’s, and L’Oreal have partnered with influencers to promote their products to a broader audience. These brands that used only to hire big-name celebrities have started to appreciate the benefits of having an influencer endorse their brand.

If you’re not sure where to start, you can join an influencers marketplace where you can post ads and connect with brands that could potentially be interested in partnering with you. These companies will help you manage your career without the help of agents that usually asks for a significant cut of your income.

What you need to look out for

When selecting an influencers marketplace to join in, make sure to do the following:

Read their reviews carefully and do your research about them

The influencers marketplace you’ll be signing with must have little to no red flags. This service is not free, and you will be using money to sign up with them. Make sure that you’ll get your money’s worth.

Speak with influencers who have been using their services

Nothing beats hearing firsthand experience from other people that have used their services. This can give you an idea about how good their services are and if it’s worth it.

Know what is included in their services

If you are an absolute beginner, you need all the help that can be provided for you, as around influencers marketplaces about what exactly do they offer. Don’t just sign up with the first one you see. Compare prices and packages from different reputable companies; then you can choose.

The life of an influencer seems all glitzy and glamorous, but it all comes from hard work. You can’t just post on your social media and expect to blow up overnight. Many influencers have spent years building an audience before they are able to be sponsored by brands. It is crucial to get to know your audience and figure out what company and brand suit your viewers because sales will depend on them. If you are not selective, then you’ll have a hard time selling the product you’re endorsing, and you might end up losing sponsorships.