It feels as BMW has indeed done a great job with coming up a new feature that would give them good subscription-based money flow. The feature is available in several nations where BMW does serve to the customers. It is a part of their microtransactions for high-end car features as these owners do have money to spend, it feels as things would be creative for BMW in terms of getting huge numbers back. For monthly basis, BMW are taking around USD 18 to heat the front seats. It would cost 180 USD a year, 300 USD for three and $415 would give the unlimited access to car owners.
This would be great moves in nations where most of the places do have chilled out winters. However, it would not work in middle east where they have a huge market or even a nation like India, as most of the places do need this feature and those who do require it, they do need it for three months at max. Hence, the feature does have its limit but it would help the luxury car brand to have gain more money with after service touch.
It does indeed tell a lot about BMW and approach they are having for increasing the profits of the brand. Since 2020, they are pushing things for adding this feature on the car. This does help people to chose if they want this add on. One can take or cancel this subscription any time.
“For me, being a BMW user in London, it is a great feature to have. I did buy a high-end BMW in 2020 November, and my car does have this feature. At the month of winters, it does help me to heat my front seats.
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“But I do feel that only those who do take the service of cars on a regular basis can take it out option for getting the best use as then it would be worth the money,” said Rita Smith, who works as a banker in London, England.
This is what the catch is for BMW for keep on growing in a creative manner. More than BMW, brands like Suzuki and all, would gain more profit from this feature as they are mass car and are in millions number on roads. It is indeed tells a lot about BMW and the impact it can create.
It is what tells the vision BMW is having at the time new high-end tech friendly car brands are coming and providing comfort to the customers at the rate one can’t even think of. It is what tells a lot about creating the look that one can see as a major way to shine and create a legacy to love and adore.
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“I do feel that with this many high-end car brands would come with the feature like BMW as it can help us at the time things are winterish, added Rita.
BMW heated seats subscription has indeed many great things.